Executive Summary
07.10.07Populus interviewed a random sample of 1,203 adults aged 18+ by telephone between 7th and 17th September 2007. Interviews were conducted across the 12 local authority areas that comprise the 2M Group. Quotas were set to ensure that the sample was representative of the 12 local authority areas, age, gender, and SEG. The results have been weighted to be representative of all adults across the 2M Group area. Populus is a member of the British Polling Council and abides by its rules. For more details go to www.populuslimited.com.
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